Whether you are a big or a small business, managing and maintaining your on-line image and customer base is now essential. A fundamental part of that is developing and engaging in creating a Business Strategy. Defining a clear strategy for building your businesses on line presence allows the business owner to focus limited resources to achieve a set of desired outcomes in situations of uncertainty.
In 1994 when the internet was just getting started we were talking about 3000 live web sites. In 2015 that number had reached 1bn. Or to put it as percentage growth that means the internet grew at around 33 million percent over the period. With the average internet user visiting around 90 domains a month it means that many many sites sit there unseen. Whilst businesses might dream of overnight success the reality is that the successful businesses on the internet have a plan!
The world of the internet is awash with TLAs (Three Letter Acronyms) often sold as apparent ‘magic bullets’ to business problems however obtaining a real understanding and interpretation of them requires commercial insight, experience, knowledge and skill.
It is of course one thing to have invested and developed a web site for your business but the questions do not end there. Even at a basic level there are key questions website owners and managers should ask. Such as, how much traffic does my site receive? Where are my visitors coming from? How long do visitors stay on the site?
To help answer these questions professional sites will include some level of Analytics to collect data about your website performance. Some tools require payment of a subscription whilst others just require integration into the site and setting up.
So what is the value of web site Analytics? Taking a simple example such as web site traffic over a period of 24 hours an analysis and understand of that will reveal useful patterns in your site traffic and that can be used to influence decisions about advertising and promotion for you business and web site.
If you are actively investing in the development of your website then Analytics are essential for the monitoring of progress and success and at KSSWeb we are more than simple web designers, we possess the tools, knowledge and expertise to turn information into strategy.
Projects and Programmes
The purpose of establishing a web strategy is the delivery of measurable and tangible business benefits. One of the frequently advocated strategies by web advertising companies is the use of PPC advertising for building business, but is that really the case? How does a business really determine the real benefit of a PPC campaign? One significant problem of PPC for most companies is it sets the small business against the might of big companies who have all the advantages. So whilst PPC might be part of a web strategy unless you have deep pockets for many businesses there can be much cheaper alternatives.
If Social Media is a black box for your company with unpredictable results then get in contact with us. Ignoring Social Media can be a costly mistake for businesses. Already we are seeing our clients recognising the importance of Social Media in their marketing activities and integrating your business with social media sites effectively will lead to a boost for your business. We have already established several years experience in creating an effective social media platforms, running campaigns for businesses and we are happy to create a package that suits your budget.
Our Web Strategy Service is aimed at business owners, senior managers and business leaders who have responsibility for strategy and constructive development of a business or brand. We can build and develop for companies a bespoke web strategy that engages with your business objectives whilst utilising ethical services. Additionally we can provide that independent assessment of your current business position, use our experience to assess current capabilities, work alongside members of your business to build a full picture and then look at a road map to take you forward. It is our extensive experience of both the internet and business that provides a strong bridge between your business and technology.